"What Do You Stand For? Getting Back America's Integrity" Lichtman has been writing and speaking on ethics to corporations and organizations for 10 years. His first book and talk, "The Lone Ranger's Code of the West, an Action-Packed Adventure in Ethics," not only made the process of examining ethics more approachable and clear, but fun as well. In the last several years, Lichtman has been drilling deeper into the subject of ethics by collecting stories for his new book, "What Do You Stand For? Stories About Principles that Matter." Using responses from Mario Cuomo to the Dalai Lama to a cross section of "ordinary" citizens, Lichtman talks about the principles that matter and encourages people to live up to their highest aspirations by using a practical, clear-cut code of ethical values.