BookMark: The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson (Hyperion, 2006)

January 10, 2007

Forty years ago, we Americans were more likely to all watch the same TV show, read the same best-seller, and eat the same breakfast cornflakes. Today, that, "common culture" is dead, says Wired editor Chris Anderson, and niche diversification is the hot market strategy.